ICBA’s Top 5 Banking Priorities for Millennials

As a helpful resource for your 2015 strategic planning, ICBA is pleased to present the white paper, “Five Millennial Banking Trends.” Written by Jason Dorsey, Gen-Y guy and chief strategy officer for The Center for Generational Kinetics, this white paper details the five things Millennials consider before choosing their next bank, which include:

• demand for online and mobile banking;

• yearn for financial education; and

• advice on entrepreneurship and small business lending.

To view the entire white paper with all five trends, visit ICBA’s Millennial section. Don’t forget to use the hashtag #MillennialBanking to continue this conversation on Twitter.

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