Will Millennials Change Banking Forever?

A generation of nearly 80 million strong, Millennials are changing the face of banking as we know it. Millennials are hungry for financial knowledge across the board, and filling this need should be a key component of any financial institution eager to engage with this rising population of self-styled entrepreneurs.

Millennials are destined to become a key battleground for banks of all sizes – getting ahead, and staying ahead of this important shift in the economy is going to be crucial for any bank.

ICBA undertook American Millennials and Banking – A Cross-Generational Study to better understand the perception Millennials, Gen X and baby boomers have of independent community banks. The study revealed the change in demands on financial services in America.

To read ICBA’s study, click here: http://www.icba.org/millennialstudy/?utm_source=Informz&utm_medium=Email&utm_campaign=Informz+Email+Campaign&zbrandid=740&zidType=CH&zid=8911538&zsubscriberId=337614770&zbdom=http://www.informz.net